Describe yourself
A man who knows what he wants and enjoys getting it!
Which brands have you most enjoyed working with and why?
Lloyds TSB, Barclaycard, the Financial Times, Air France, Bupa and Alliance & Leicester – I've enjoyed helping contribute to their success.
What did you do before BS&P?
I've worked in advertising, and also on the client side with American Express. In 1985 I set up the direct marketing agency Rapier. I sold my shares in 1993 and started Communication Solutions, which has evolved into Bowden Smyth & Partners.
What gives you the most pride?
My children. My agency delivering results for clients. The many friends I have made in the business.
Why Godalming?
We're 45 minutes from London, so we're not in the middle of nowhere. Our balanced culture means we can offer clients significantly more senior management involvement – without wasting hours on commuting.
What gets you out of bed in the morning?
The dogs needing their walk.
What does Brilliant Simplicity mean to you?
Pursuing the intelligent answers.