“Funds were urgently required to save the last remaining 100 snow leopards of the Eastern Himalayas. A demanding target of
£ 71,000 was set – twice the level of previous appeals. A hard-working and involving mail pack took the appeal beyond instant drama, combining 'inside information' on WWF's work with a strong, personal appeal to understand the landscape and conservation challenges of this area.

Data segmentation allowed variable letter text and donation forms to link to the recipient's previous gifts. Results were the some of the best in WWF's history for this type of mailing. The final net amount raised was over £100,000."

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