"How do you create new sales leads for the web hosting services of a little-known brand in the highly creative and complex world of new media agencies? We needed to achieve immediate cut-through, so decided to reject the traditional online or direct marketing options. A channel focused sales strategy and interviews with existing partners revealed their strong allegiance to NTT Europe Online, and from there the idea of 'Perfect Partners' was born.

We used celebrity look-a-likes that represented the ‘Perfect Partners’ ethos to visit main prospects with dinner invitations to meet and network with NTT Europe Online and its existing new media partners. Within a week all the places were fully booked – and additional dates for eager prospects had to be arranged. Return on investment for the campaign currently stands at over 600%, and word of mouth has helped reinforce the NTT Europe Online brand."

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