“Following our success with RIAS in selling insurance products direct, we took on Castle Cover, who were new entrants to the insurance market.

The insurance marketplace is notoriously cluttered and very competitive, with little to differentiate product and service – so the new company required clear positioning and a strong message to generate enquiries and create business. After extensive research amongst the over 50s, we helped develop a name, strategy and suite of integrated acquisition communications that included press, DM and targeted door drops.

The activity was so successful Castle Cover had to upgrade its call centre to handle enquiries. We continue to refine communications for maximum uplift – one recent DM copy test beat control by 47%."

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